Behavioral finance is a novel approach in the financial markets domain. It\noriginates due to an urgent need to overcome and deal with the outstanding\nissues that traditional investors face in todayâ??s modern finance system. Thus,\nit is said that certain investors who do not have perfectly sensible elucidation\nregarding some financial situations and issues can recognize these issues better\nby means of certain financial models. Likewise, in a number of behavioral\nfinance models, investors are known to be unable to bring an up-to-date of\ntheir beliefs in the correct manner. However, other models show that investors\nadopt questionable choices in some cases. Thus, this paper introduces the\nbehavioral finance, describes the background and the aims and objectives of\nthe study, and it introduces the standards of the behavioral finance.
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